Let's all give a big congrats to Space Chimps for that $7 million opening. I hate to kick something when it's down. But, given all the flak I've received via private email for my knocks on this movie, I think it is well deserved. Those in charge at this studio just don't get it.
On every movie they release, they can't resist the urge to advertise "from the makers of Shrek". How long are you going to ride those coat tails? Shrek is as old as dirt in the movie world. With all the flops, people are going to come to the conclusion that either you had nothing to do with Shrek's success or you got lucky. Time to re-evaluate what you're doing. Something is wrong with your formula!
Maybe they're trying to create a new niche. Lower budget movies that require less box office to be considered a success? That ain't happening either. These guys need to strip everything down and start fresh or just give it up entirely. Since they'll probably do neither, we can only expect more of the same.
It seems that most of the start ups trying to get on the CG feature bandwagon are rushing in and not really grasping what it takes to make a good movie. It all starts with story. Yeah, it's cliche. But true. I have a feeling there is just too much input by the monkeys (how fitting) that should be running the business, not the story department. The priority should be hiring very good writers and board artists and someone with a good track record to oversee them. Not some producer that should be sticking to gathering financing, making schedules, and working deals, but an honest to goodness creative.
Maybe they're trying to create a new niche. Lower budget movies that require less box office to be considered a success? That ain't happening either. These guys need to strip everything down and start fresh or just give it up entirely. Since they'll probably do neither, we can only expect more of the same.
It seems that most of the start ups trying to get on the CG feature bandwagon are rushing in and not really grasping what it takes to make a good movie. It all starts with story. Yeah, it's cliche. But true. I have a feeling there is just too much input by the monkeys (how fitting) that should be running the business, not the story department. The priority should be hiring very good writers and board artists and someone with a good track record to oversee them. Not some producer that should be sticking to gathering financing, making schedules, and working deals, but an honest to goodness creative.